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Actors’ Strike Fails To Reach Agreement With Studios Because They Refuse To Pay Streaming Profits | The USA Print – Global News, Entertainment, Tech, Celebrity Health And Wellness, Global Market – Breaking US News Today

The SAG-AFTRA strike continues and things are not going well at all. The protests began on July 14 and at the moment there are no indications that the resolution will come soon. Now, new information deadline reveals that negotiations have reached a point of stalemate due to the refusal of AMPTP (Alliance of Film and Television Producers) to pay the royalties requested by the union.

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According to the outlet, Hollywood studios do not want to pay the 2% of streaming revenue requested by SAG AFTRA, so negotiations have been suspended and AMPTP representatives have withdrawn, at least for now. The differences seem to be abundant so far and it will not be soon when they reach a common agreement. It was last October 2 when the conversation between SAG-AFTRA and the Alliance resumed, however, the former already denounced intimidation by the latter, as well as a blunt rejection of the demands that they consider quite fair.

Fran Drescher, president of SAG-AFTRA (Source: Variety)

The success of streaming platforms is great. They offer a wide variety of on-demand content, giving viewers the flexibility to watch shows, movies and original content whenever and wherever they want. This convenience has become essential in the digital age, especially for those looking to escape the time restrictions of traditional television. In addition, streaming platforms often invest in high-quality original productions, attracting renowned creators and industry stars, which increases the attraction of exclusive content.

We invite you to read: SAG Awards: actors will now be able to apply, but promotions and screenings will have to wait until the end of the strike

Another crucial factor is personalization and content recommendation. Streaming platforms use sophisticated algorithms that analyze users’ viewing behavior and suggest content that suits their preferences, increasing audience retention and encouraging exploration of new shows and movies. Additionally, the absence of advertisements in most subscription services allows viewers to enjoy content without interruptions, which has attracted many people tired of invasive advertising on traditional television. Together, these features have made streaming platforms a fundamental part of modern life and an increasingly attractive alternative to conventional entertainment options. Titles like Stranger Things – Actors' strike fails to reach agreement with studios because they refuse to pay streaming profits | The USA Print98%, Merlina – 69% and The Last of Us – Actors' strike fails to reach agreement with studios because they refuse to pay streaming profits | The USA Print97% have put a lot of effort into their studies.

Unresolved issues

On the other hand, streaming platforms have come under persistent criticism due to concerns about unfair royalty payments to content creators. These platforms often operate under licensing agreements that allow them to offer a wide range of music, movies and television shows to their subscribers. However, some argue that the royalty rates paid to artists, musicians, filmmakers and other creators do not always adequately reflect the value of their work. This has led to debates about fairness in compensation, especially at a time when streaming platforms have grown significantly and generate huge profits.

Another point of criticism concerns the opacity in royalty agreements and how they are calculated and distributed. Many creators feel disadvantaged by the lack of transparency in the royalty distribution chain, with some arguing that middlemen and labels may take a disproportionately large share of profits rather than passing it on to the original artists. As the debate over unfair royalty payments continues, creators and the music and entertainment industry at large are seeking reforms that ensure more equitable and transparent compensation in the era of music and streaming content.

It is worth mentioning that the writer’s strike ended a few weeks ago, so a resolution for SAG-AFTRA could come soon.

You may also be interested in: WGA: These are the agreements with Hollywood studios after the historic strike

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