Barbie Crosses $1 Billion Globally – THE USA PRINT

Two weeks have passed since the premiere of barbie- 88% in theaters, one of the most anticipated films of the year. Margot Robbie stars in the incredible adventure of the famous Mattel doll in the flesh, achieving an amazing reception at the box office that makes it one of the visibly successful products of 2023. Through Discussing Film it is reported that the tape of Greta Gerwig reaches a new mark; he finally reached the enviable goal that many already saw coming.

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No one can deny it, the Barbie doll is one of the biggest icons in pop culture. Since her creation in 1959 by Mattel, Barbie has become a symbol of aspiration and empowerment for girls around the world, reflecting various roles and professions over the years. Her aesthetics and style have evolved to adapt to fashion and beauty trends, remaining a reflection of the ever-changing society. On the other hand, its immense success in the toy market, as well as its presence in entertainment media such as movies and TV shows, have contributed to its enduring and iconic status, leaving an indelible mark on the collective imagination.

Greta Gerwig saw in Barbie the necessary potential to tell a powerful feminist story, a satire on the dynamics of women and men, including strong criticism of society, patriarchy and the way women are judged by external and internal eyes. With an impressive marketing campaign, Barbie it was positioned as one of the highest grossing releases from day one. It is now reported that the film has surpassed a billion dollars globally, a goal that any Hollywood product dreams of getting their hands on. It is now the 53rd production to make such numbers come true.

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Finally, Barbie joins the list of films that exceed one billion (US $459 million at the local box office plus US $572 million internationally), transforming Greta Gerwig the first female director to achieve such a number at the global box office, who stands out for her ability to portray women’s experiences and struggles with depth and authenticity. Through complex narratives and multifaceted female characters, Gerwig questions and challenges gender stereotypes, giving voice and agency to its protagonists. Her focus on friendship between women and exploring her relationships with men without falling into romantic conventions reflects her commitment to a more realistic depiction of gender dynamics. It addresses themes such as empowerment, autonomy and the search for identity, highlighting the importance of sisterhood and independence on the path to self-realization.

With an abundance of pink colors and its nice and accurate performances, Barbie It will go down as an unmissable cult classic that elaborates on some of the most complex themes of the 21st century. Although the film seeks to extol the strengths and virtues of women through its protagonist and secondary characters full of charisma, in an ingenious way it also makes an accurate criticism of the main defects found in the doll: the promotion of gender stereotypes, its approach in superficiality and fashion, as well as the consumerism that it promotes.

Barbie wins this summer and leaves its direct competition far behind, Oppenheimer – Barbie crosses $1 billion globally95%, the other film of the season released on the same day and which was also part of the endless series of memes about the popular Barbenheimer. It is clear that the doll had the upper hand, after all, we are talking about one of the great references of the 20th century and a figure that is still valid after so many decades.

Some of the future plans Greta Gerwig include the direction of the films of The Chronicles of Narnia on Netflix, a risky proposal that could also mark a before and after in the director’s career. At the moment, no details have been offered about the start of filming, much less the cast, but it will be interesting to discover who is close to playing the Pevensie brothers for the streaming red giant.

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